The Magic Rattle Biscuit was an original 2003 release by Fisher-Price.
The 2010 version is shown in this article. When someone 18 months & up shakes the bowl-shaped rattle, Biscuit rocks his head only to say Wow. That was great., I love STEAK! & other phrases. Even when the rattle stops, Biscuit will ask, Why, are you not shaking the rattle?
The toy has been known to also be released in 2010 to promote the new Biscuit movie that came out one year later.